Challenges in Integrating Data Analytics in Small Businesses

Abstract—For small businesses, the integration of data ana-
lytics is fraught with a variety of obstacles that prevent these organizations from capitalizing on decision making support tools powered by their data. In this abstract, this will examine the major challenges these small enterprises face: limited financial resources and a lack of technical knowledge or scalable tools suited for their scale. Initial Costs: As an SMB, the worst thing that you can do is spend your entire tech budget on analytics software because oftentimes even when you think like a giant but
act like small business Analytics Software companies have pro-hibitively high costs. Furthermore, the integration itself may be impeded by legacy technology infrastructure and staff entrenched in traditional modes of working who are unwilling to embrace new methods. In contrast, overcoming these obstacles by adopting data analytics has sizable revenue and competitive capabilities Solving these problems with budget solutions, adequate training and clear strategies will allow small businesses to exploit the
potential of data analytics. This paper aims to establish a ground comprehension on these issues and necessitates the need for agile,mobile analytics solutions in small enterprises.